Our Team

AHMAD

EL SARRAFF

Founder & CEO

It’s time we realize the change at our doors. We either innovate, or fall behind.

Ahmad is a creative Multidisciplinary Designer, Consultant, and Strategist specializing in redefining and innovating the standard of industries and bringing a new lens that can enhance, and improve how we live, work, and play, and improving quality of life. 

As the Founder & CEO of A77, a GenZ and Youth led research and innovation startup, consultancy, and think tank, Ahmad thrives in seeing the connections between areas typically overlooked and solving multi-layered problems in varying organizational conditions. Connecting his diverse backgrounds, he finds untapped connections and opportunities for both clients and for A77's innovative projects that aim to reshape and disrupt sectors. 

Over the last 5 years Ahmad has embodied a cross-sector approach through his design and consulting work in the private sector and non-profit organizations in North America and abroad. Providing services and creating projects that enhance organizations and industries that are both profitable and create positive impact. From business development, strategy, situation management, scaling and growth, and organizational transformation. 

Ahmad sees that connecting industries and creating holistic approaches and solutions is not just innovative, but essential as challenges are often part of an eco-system tying several sectors together, and only a holistic approach will address challenges and create a thriving sustainably profitable environment. Mentorship is a key component in his work and he sees it as a must to remain forward thinking and innovative in rapidly changing industries.

Contact